Monumental Milestone For West Midlands RFCA

Monumental Milestone For West Midlands RFCA


Congratulations from all of us at BFRS to West Midland Reserve Forces & Cadets Association (RFCA) who have welcomed 1000th Armed Forces Covenant signee. What an achievement!


West Midland RFCA are pleased to welcome City of Birmingham Rockets as the 1000th company, within the West Midland RFCA region, to sign the Armed Forces Covenant and pledge their support to the Armed Forces community.


The Armed Forces Covenant was introduced by the Ministry of Defence in 2014 and is used across the country for businesses to pledge their support to the Armed Forces family. The organisations who hold a Covenant recognise the value serving personnel, both Regular and Reserve, veterans and military families contribute to their business and our country.


At BFRS we take pride in the steps we make to serve the Armed Forces Community (AFC) and love to highlight examples of other organisations doing the same. Signing the Armed Forces Covenant is a great start in your journey, and we can’t wait to see how it progresses further.



Robert Palmer, CEO of City of Birmingham Rockets commented:

“We are extremely proud to be the 1000th West Midlands Armed Forces Covenant signee. This is an extremely special moment for our organisation.


“Here at City of Birmingham Rockets, we work with over 1,500 young people each week from the diverse backgrounds and communities of Birmingham.


“We utilise our consistent core values of integrity, respect and commitment, which we believe align closely with those of the Armed Forces, to create a positive, equitable and disciplined environment.


“My own father served as a Royal Marine, and with a serving soldier and marine currently representing the club in our first teams, I am very aware of the significant sacrifices that Armed Forces personnel and their families make in carrying out their services and duties.


“The incredible work carried out by the Armed Forces on a daily basis is often unseen but vitally important in protecting us all. As part of our pledge on signing the covenant, we commit to being Armed Forces friendly and will ensure that no member of the Armed Forces shall face any disadvantages compared to any other citizen when accessing our services.  We are committed to supporting military personnel, their families and Reservists.


“We now look forward to working closely with the Armed Forces, and in particular will be proud to promote the fact that we are an Armed Forces friendly organisation.”



Colonel (Ret’d) Richard Maybery, Chief Executive of West Midland RFCA added:

“We are delighted to welcome the signing the Armed Forces Covenant by representatives from the City of Birmingham Rockets Basketball Club. The Rockets and the Armed Forces have much in common, not least their values and standards, the developmental opportunities they open up to young (and not so young) people, and their desire to engage with and reflect the community.


"Today is particularly sweet, as it is the 1000th signing of the Armed Forces Covenant, in the West Midlands – the 1000 signatories include employees, community groups, and other organisations, over the years. I can think of no better organisation with which to mark this truly momentous event today, and I am delighted that it is the Rockets who are our 1000th signatory.


"They are a great example of what an Armed Forces friendly and supportive organisation should be, and we look forward to continuing to build on our relationship with them.”



Companies are continuing to deliver on their pledges of support towards the Armed Forces Community. This can be seen in the number of organisations recognised by Defence through the Employer Recognition Scheme. Within our region, there are currently 123 employers who hold a Silver Award and 49 employers who hold the Gold Award, some of those being BFRS members!


If you're looking to be the next company to sign your pledge to the Armed Forces Community, follow this link to find out how...


The type of pledges made vary, whether you are a small or large organisation there is a way you can support the Armed Forces family and the Armed Forces can support you.


We couldn’t ask for a better start to the year than this amazing feet of support for the AFC and we look forward to seeing so many more follow in the Birmingham Rockets footsteps and we’ll be sure to be promoting as many of these forces friendly companies as we can to ensure those deciding to resettle get a career that is right for them.


If you would like to read to original article from the Coventry Chamber Commerce, follow this link… 


Or if you would like to browse through the plethora of Forces Friendly companies that already partner with BFRS, click here…